Marketing and Communications Manager Job at DSJ Global, Roanoke, VA

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  • DSJ Global
  • Roanoke, VA

Job Description

Overview:
Our client is in search of a dynamic Marketing and Communications Manager to lead strategic marketing efforts, oversee digital content initiatives, and drive brand engagement across platforms. This role is ideal for a creative and analytical professional who thrives in a collaborative environment and is passionate about elevating brand presence through innovative communication strategies.

Key Responsibilities:

Strategic Planning & Program Execution

  • Design and launch initiatives that strengthen customer engagement and broaden market visibility.
  • Ensure alignment of marketing programs across departments and business units.
  • Monitor performance metrics and deliver actionable insights to stakeholders.

Website & Content Oversight

  • Manage and refresh website content to reflect current messaging and brand identity.
  • Create optimized content that enhances search engine rankings and increases site traffic.
  • Publish approved materials using WordPress and maintain site integrity.

Digital Media & Campaign Development

  • Produce multimedia assets, including videos and graphics, for digital campaigns and web use.
  • Develop compelling visual content tailored to audience preferences and campaign goals.
  • Maintain backend systems and ensure all digital certificates and integrations are current.

Cross-Functional Collaboration & Reporting

  • Partner with internal teams to ensure unified messaging across all communication channels.
  • Generate regular performance reports to assess content effectiveness and strategic impact.

Qualifications:

  • Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related discipline.
  • Experience: 3-5 years in a marketing, communications, or digital media role.
  • Skills:
    • Expertise in WordPress and CMS platforms.
    • Strong grasp of SEO best practices.
    • Exceptional writing and editing capabilities.
    • Proficiency in video production and editing.
    • Analytical mindset with the ability to interpret data and optimize strategies.
    • Excellent organizational and project management skills.

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